Wednesday, February 14, 2007

MINI Motorby Billboard


Not for the paranoid.

If you own a MINI; and live in New York, Chicago, San Francisco, or Miami; we may all know it soon! The new MINI Motorby Billboards can recognize the identity of MINI drivers by reading their Radio Frequency Identification Technology (RFID). The billboards can then customize a message to the driver.

Perhaps this is how our president plans to do some creative damage control. He didn't violate our privacy: he just wanted to say, "Motor on, Jim!"

Motoring on,

CG N4095 E7789.2

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