From the the front page of the Life section of USA Today:
Erase your preconceptions
2005 Clean Slate Riesling, Mosel-Saar-Ruwer, Germany, about $11. Praise be the comprehensible and stylish label on this new-wave Riesling from the famously confusing German wine world. The grape and its origins are stated clearly on the front, and the artsy photo of slate rocks and the nifty name imply freshness and the promise of mineral-tinged fruit flavors. Sweetness is not an issue here: This wine is all about the perfect balance between demure peach-nectarine flavors and cleansing acidity. Chill well and serve with grilled seafood.
And if you look closely into the carton, you'll see the faintest of eye-claimaion marks hidden in the slate.
Very cool.
Lisa