Sounds Refreshing

To celebrate CokeFM's 1yr anniversary, JWT brazil created a coversheet ad that cleverly turns the entire Capricho magazine into an iPhone dock and amplifier.

This is a great example of Coke embracing innovation in even the most unassuming context.

Link: http://www.delightagency.nl/2012/10/coca-cola-fm-magazine-amplifier/

CG

Brand Mapping

Here's a quick reference guide for major product brands and their holding companies. You will be quizzed at lunch whilst snacking on your Pepsico 3-layer burrito and sipping your Diet Dr. Kraft.

CG

truck sighting!

Bumped into this Coke/TD truck near Pine st. on the way to get my indian burrito this afternoon.

I had a Coke with my burrito

:)

mg

Have a Seat and a Beverage

Emeco has joined forces with Coca-Cola to create an upscale product from both companies' most iconic piece of branding: the Emeco Navy chair and the Coca-Cola bottle. "111 Navy chair" is made from (surprise) 111 Coca-Cola PET bottles. A combination of pigment and glass fiber has also been added for color and structural strength.

It is estimated that more than three million PET bottles will be recycled annually for the production of these chairs. They will be for sale in June: does the studio need a Coca-Cola red chair?

CG

Harc! A new Coke can approaches!

Harc Lee has proposed a new Coke can free of environmentally harmful inks. The concept relies completely on the embossing of the can. It's difficult to look at this and not worry about how it would translate to Zero and Diet Coke. Nonetheless, it's nice testament to how iconic Coke is in this moment in time and it's cool to see other designers playing with that iconic quality.

Dieline Link: TheDieline.com: Package Design: Colorless Coke Can

Harc has some other neat concepts in his portfolio here: http://www.behance.net/HarcLee

CG

On this Day (Friday, July 10)

1985: Coca-Cola Co., bowing to pressure from irate customers after the introduction of New Coke, said it would resume selling its old formula.

1997: Scientists in London said DNA from a Neanderthal skeletons supported a theory that humans descended from an "African Eve" 100,000 to 200,000 years ago.

2009: We celebrated Sarah's birhtday!

Running as fast as I can,

CG

Coca-Cola [Red] Light

That curvaceous silhouette is slipping into some stretching leopard print for a limited run of 300,000. Coca-Cola has hired Roberto Cavalli's services to create "dresses" aimed at the young, feminine, fashion-oriented market.

Link: TheDieline.com: The Leading Package Design Blog: Coca-Cola Light by of Roberto Cavalli

CG

Contour de Force

Easier to hold, easier to pour, and strengthening the appeal and iconic quality of the contour; Coke's new 2L bottle is being tested in Birmingham and Chattannooga.

Link: Two-Liter Contour Bottle - Press Release - Press Center - Coca-Cola

CG

The Coke Side of Death

The Ga tribe in Ghana see funerals as a a time for celebration as well as a time for mourning. They honor the dead with brightly colored custom coffins in the shape of an object that represents their lives. In addition to the Coca-Cola coffin, the following link includes coffins in the shapes of fish, pineapples, shoes, and cars.

Link: http://www.ghanaweb.com/GhanaHomePage/NewsArchive/photo.day.php?ID=52081

CG

It's the real thing.

Commisioned by Mother (London ad. agency) for Coca-Cola, directed by Nagi Noda (famous Japanese artist and top director). Simple yet effective - no computer effects. Vocal by Jack White. Well worth a look. http://www.partizan.com/partizan/commercials/?nagi_noda

SM

Lateral Inhibition: The elusive Coke Red/Intrinsic combination

Color: (latin root celare) to conceal


" Each photo-receptor tends to inhibit the response of the one next to it. The result is that which appears to be clear appears even to be more so and vice versa. The same mechanism works for colors: when a photo-receptor from one area of the retina becomes stimulated by a color, those next to it become less sensitive to that color."

"Color is illusion, a ghost that takes life only in our visual system, when light stimulates the photo-receptors - the antennae that pick up luminous signals – that fill in the background of our eyes. The world surrounding us is sadly in reality monochrome."

Why? Because, We Contour Can!

"Other agencies must have suggested this," said David Turner months ago in a very matter-of-fact tone. Yes, we all want a Coca-Cola contour can. Well, it was produced at one point, albeit in limited release and in only a sample market. This article, published in 1997, optmistically predicts the future of all Coca-Cola soda residing within proprietary packaging.

Read more here: http://www.beverage-digest.com/editorial/970221.html

CG

No, I didn't find this on bevnet.com!

Congratulations and Coke article

Congratulations! The following projects will be featured in Print Regional Design competition:

TurnerDuckworth Red Eye Party Invitation
Homebase Own Brand
Sparks Posters (based on print ad campaign)

Also, attached is an article from Brandweek about Coke and the beverage market. It features not only our beloved Coke Classic, but TaB Energy and Godiva Belgian Blends.

Happy Friday! Happy actual birthday Chris!

Lisa