"Other agencies must have suggested this," said David Turner months ago in a very matter-of-fact tone. Yes, we all want a Coca-Cola contour can. Well, it was produced at one point, albeit in limited release and in only a sample market. This article, published in 1997, optmistically predicts the future of all Coca-Cola soda residing within proprietary packaging.
Read more here: http://www.beverage-digest.com/editorial/970221.html
CG
No, I didn't find this on bevnet.com!
