Emeco has joined forces with Coca-Cola to create an upscale product from both companies' most iconic piece of branding: the Emeco Navy chair and the Coca-Cola bottle. "111 Navy chair" is made from (surprise) 111 Coca-Cola PET bottles. A combination of pigment and glass fiber has also been added for color and structural strength.
It is estimated that more than three million PET bottles will be recycled annually for the production of these chairs. They will be for sale in June: does the studio need a Coca-Cola red chair?
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