Tommy's can you see me?

TD-designed Tommy's has extended their line of cocktail mixers to include a mojito and bloody mary mix. You can find them all at Whole Foods.

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360 Paper Water Bottle

Created as an answer to the 60 million plastic bottles thrown away daily in the United States,  Brand Image has designed a paper bottle made from 100% renewable, food-safe, and recyclable materials. 

Now may be the time to ask one of our bigger clients if they have considered "happiness in a paper vessel".

Link: Inventing an environmentally-friendly solution - Paper Water Bottle - Brandimage

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Ace

Hatch, San Francisco, recently designed the packaging for the newly launched, JAQK (great name) Cellars. The line is a great concept being expanded while consistently reinterpreted to create a line that feels fresh from every angle. Basically, this looks like it was a damn cool project to work on.

Hatch Link: Hatch Design

JAQK Cellars Link: JAQK Wine Cellars – Napa Valley / Sonoma California Red and White Wines

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Coca-Cola [Red] Light

That curvaceous silhouette is slipping into some stretching leopard print for a limited run of 300,000. Coca-Cola has hired Roberto Cavalli's services to create "dresses" aimed at the young, feminine, fashion-oriented market.

Link: TheDieline.com: The Leading Package Design Blog: Coca-Cola Light by of Roberto Cavalli

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Pepsi Raw

It's hard to speak with your tongue in your cheek. No good can come from me saying anything further.

Link: http://dieline.typepad.com/blog/2008/02/pepsi-raw.html

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Green and Hazy Makes You Crazy

The Le Tourment Vert bottles finally made it across the border and into cold, critical design hearts. TDSF celebrated the [secret] launch of the absinthe with an official taste test last week. Is there no better way to start off the holiday season than a little green in our tummies and some red in our cheeks?

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PS

Thanks to Terry for the great photos of this event and some of the AIGA images as well.

Packaging inspired by architecture?

On NOTCOT, there is an article that discusses the myth behind the design of Chanel's No.5 bottle. Coco Chanel frequented Place Vendome, and the proportions of the No.5 bottle exactly match that of the plaza. (The Google maps picture is a split image with the bottle superimposed on the left.)

This could be the transverse of the effect the ipod had on the Apple store designs.

Link: http://en.wikipedia.org/wiki/Place_Vend%C3%B4me

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Innovative spirit packaging

TY KU is a premium liqueur distilled from Sake that is about 40proof (seems to be a trend of mid-stregth spirits out there!). The coolest thing is that the bottle lights up as you pour it! I think there is a light and battery at the bottom of the bottle that has a motion sensor. Check it out at www.trytyku.com.
-SR

Bootleg=iPod

Lateral Inhibition: The elusive Coke Red/Intrinsic combination

Color: (latin root celare) to conceal


" Each photo-receptor tends to inhibit the response of the one next to it. The result is that which appears to be clear appears even to be more so and vice versa. The same mechanism works for colors: when a photo-receptor from one area of the retina becomes stimulated by a color, those next to it become less sensitive to that color."

"Color is illusion, a ghost that takes life only in our visual system, when light stimulates the photo-receptors - the antennae that pick up luminous signals – that fill in the background of our eyes. The world surrounding us is sadly in reality monochrome."

What ever happened to Fre?

There and back again. I finally found an on-shelf redesign of Fre: the alcohol-free wine. It looks like not only has the alcohol been removed, but also the concept. Of all places, I found the new bottles in Dayton, Ohio. This and their new Starbucks is really putting them on the map. The third picture is the final product.

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Clean Sweep from Clean Slate

Well; not quite. But, it looks like TD-designed riesling performed well at the SF Intl. Wine Competition. There is an article in Beverage Industry here:

http://www.bevindustry.com/viewprnews.php?nid=4969

Also, Click Wine Group launched the Clean Slate website here:

http://cleanslatewine.com/#

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