For those prone to "designer's block", this interesting item from the latest issue of BusinessWeek may provide a solution...PA
To give their products cachet, marketers spend millions on celebrity endorsements. They might do better with the Mona Lisa, concludes a study conducted by the University of Georgia. In three separate surveys, researchers showed hundreds of subjects identical products—silverware, bathroom fixtures, and soap dispensers. Some were packaged or promoted using reproductions of paintings by Van Gogh, Vermeer, or William Turner. Others just used photos of similar settings (including one of actress Scarlett Johansson in her film role as Vermeer's Girl with a Pearl Earring).
The result: People rated the items packaged with works of art as more "luxurious." It didn't matter if a painting was unfamiliar or unrelated to the product. A soap dispenser bearing a print of Turner's Burning of the Houses of Parliament won out over one decorated with a photo. Sorry, Scarlett. The real Girl with a Pearl Earring works better.
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