Method's Ocean Plastic Bottle

After an extensive design process, Method has released its Ocean Plastic Bottle. The bottle is composted of reclaimed plastic from oceans and beaches and post-consumer recycled plastic. It's an ambitious project that seems less profit driven and more about extending brand love for this eco-conscience brand. What impressed me is the straight-forward language used on the pack and website to define Method's role in reducing the tide of plastic waste. The pack evokes sea life and stand apart from other Method packaging without relying on cliches or grand marketing messages.

http://methodhome.com/ocean-plastic/

http://www.thedieline.com/blog/2012/10/9/method-ocean-plastic-bottle.html

JM