graphic match boxes

these matchboxes from Danish design brand Hay are decorated only with the red phosphorus ink that's used for striking matches.

Designed by American product designer Shane Schneck and Swedish graphic designer Clara von Zweigbergk, the Strike Matchbox gives prime position to the striking surface, which is normally squeezed onto one side. "We simply flipped the space devoted to the activity of creating a flame," says Schneck. "99% of matchboxes are used only for advertising."

c.h