Exclamations

Following the baseline that J&B Rare scotch blend whisky was born in London at exactly the same period tattoos started to become popular, the brand decided to celebrate this origin by literally tattooing 25 bottles.

The bottles are covered in latex skin, tatooed by owner of Le Sphinx private tattoo room in Paris – who spent around 20 hours tatooing each bottle. The bottles are now for sale at Paris at Publicis Drugstore and at L’éclaireur rue Herold, in rough black silkscreened wooden boxes.