If you see the Target logo, what is the first word that pops into your mind? This is the basic premise for the site, "Brand Tags" which allows users to type into a database their first thoughts upon seeing a brand logo. That data is collected into a typographical cloud map where word increase in size by how often they were entered.
For example, I entered the word "cereal" for Kelloggs. "Cereal" is one of the most entered words, so it appears quite large. "Corporate" is not entered often, so it appears very small.
The site allows you to search brands without having to enter anything. And just for fun, you can view words users have entered and guess the brand.
Link: brand tags
CG
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