AT&T Drops More than Just Your Calls

Following the leads of Target, Apple, and Nike; AT&T is launching their new advertising campaign, "Rethink Possible", without their logotype. In addition, AT&T hopes to instill the notion of creativity and endless possibility by showcasing their logo in a variety of MTV-esque executions. Interbrand created the identity, and BBDO is handling the advertising.

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Link: http://www.underconsideration.com/brandnew/archives/att_rethinks_its_position.php

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