Logo Mashups

A few of these will make you do a double-take.

Link: http://thisisbravetalk.com/2013/09/27/logo-mash-ups/

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Wingin' It

Steve Lovelace took iconic logos and replaced their lettering with Wingdings. It's a nice testament to how iconic (some more than others) these marks are.

Ok, I'm done with my mancrush on Steve Lovelace today.

Link: http://steve-lovelace.com

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The Past and Future of Famous Logos

Link: http://stocklogos.com/topic/past-and-future-famous-logos

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You Took My Name

UK Studio, WeAreDorothy's, latest project distills major brand's logos down to simple graphics shapes without letterforms.

The Levi's one is interesting. Very interesting.

Link: http://www.wearedorothy.com/

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AT&T Drops More than Just Your Calls

Following the leads of Target, Apple, and Nike; AT&T is launching their new advertising campaign, "Rethink Possible", without their logotype. In addition, AT&T hopes to instill the notion of creativity and endless possibility by showcasing their logo in a variety of MTV-esque executions. Interbrand created the identity, and BBDO is handling the advertising.

Click on the link to see the full article with supporting video on "Brand New".

Link: http://www.underconsideration.com/brandnew/archives/att_rethinks_its_position.php

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The Most Relevant Identity Work of the Decade

The Brand New Blog has a by-year list of the most relevant identity work of the decade. It's a quick, fun read, and TD gets a nod for Amazon.com.

Link: The Most Relevant Identity Work of the Decade - Brand New

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What the Kraft?

Kraft Foods updated its corporate logo five months ago, only to update it once more this past week. Check out the article on "Brand New".

Link: Brand New: Kraft Foods, Rearranging the Puzzle

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Now You Pepsi it, Now You Don't

The Arnell Group explains how the new Pepsi identity is based on the golden ratio, the earth's geodynamo, magnetic fields, magnetic dynamics, subjective emotions, the sun's gravitational pull, universal expansion, and the assassination of JFK.

Link: http://bunnitude.com/misc/files/pepsi_gravitational_field.pdf

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Create a decent logo? Yes we can!

Sol Sender, now a strategist at VSA Partners, was recently interviewed about the creation of the Obama 'o8 logo and identity. When he evaluates the tired field of American political identities and tells the viewer how a team with branding experience can really shake things up to give a more in-depth approach, one could draw a parallel to our work on Metallica.

Shown above are the conceptual logos presented to the client.

VSA Partners Website Video Link: VSA Partners, Inc. | News

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