Create a decent logo? Yes we can!

Sol Sender, now a strategist at VSA Partners, was recently interviewed about the creation of the Obama 'o8 logo and identity. When he evaluates the tired field of American political identities and tells the viewer how a team with branding experience can really shake things up to give a more in-depth approach, one could draw a parallel to our work on Metallica.

Shown above are the conceptual logos presented to the client.

VSA Partners Website Video Link: VSA Partners, Inc. | News

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2016 Chicago Olympics Logo

VSA Partners, based in Chicago, are developing the identity for the 2016 Chicago Olympics campaign. The logo for the campaign is a torch that contains part of the city's skyline (the torch's flame) reflected in the blue water of Lake Michigan (the torch's handle).

Chicago will be competing against San Francisco and Los Angeles as the US representative city to foster the 2016 games.

Link: http://www.suntimes.com/94779,olymp101206.article

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