Sol Sender, now a strategist at VSA Partners, was recently interviewed about the creation of the Obama 'o8 logo and identity. When he evaluates the tired field of American political identities and tells the viewer how a team with branding experience can really shake things up to give a more in-depth approach, one could draw a parallel to our work on Metallica.
Shown above are the conceptual logos presented to the client.
VSA Partners Website Video Link: VSA Partners, Inc. | News
CG
