The Most Relevant Identity Work of the Decade

The Brand New Blog has a by-year list of the most relevant identity work of the decade. It's a quick, fun read, and TD gets a nod for Amazon.com.

Link: The Most Relevant Identity Work of the Decade - Brand New

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Now You Pepsi it, Now You Don't

The Arnell Group explains how the new Pepsi identity is based on the golden ratio, the earth's geodynamo, magnetic fields, magnetic dynamics, subjective emotions, the sun's gravitational pull, universal expansion, and the assassination of JFK.

Link: http://bunnitude.com/misc/files/pepsi_gravitational_field.pdf

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Create a decent logo? Yes we can!

Sol Sender, now a strategist at VSA Partners, was recently interviewed about the creation of the Obama 'o8 logo and identity. When he evaluates the tired field of American political identities and tells the viewer how a team with branding experience can really shake things up to give a more in-depth approach, one could draw a parallel to our work on Metallica.

Shown above are the conceptual logos presented to the client.

VSA Partners Website Video Link: VSA Partners, Inc. | News

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LeapFrog at Toyfair 2008

While Brian, Joanne, and Craig are in New York City for the premier of the new LeapFrog identity at Toyfair 2008, Engadget.com is covering the event with some images of [slightly damaged] packaging. Unfortunately, there aren't really any good shots of the booth TD designed for the show, but the team should have those after they return to SF. Enjoy.

Link: http://www.engadget.com/2008/02/17/hands-on-with-leapfrogs-new-edutainment-lineup/

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For Those Who Carr

...a nice identity piece.

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Jamba Juice's ‘Non-Corporate’ Identity

Hi Everyone,

I thought you'd enjoy reading the press release (below) that we issued today on our Jamba Juice work. I'll be sure to post all future releases on the TD blog so you can stay informed on our PR efforts. You can also view the release online here: http://biz.yahoo.com/prnews/070718/aqw025.html?.v=20

Best,
PA
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Turner Duckworth Creates a ‘Non-Corporate’ Identity for Jamba Juice®

San Francisco & London, July 18, 2007 – International design firm Turner Duckworth has created a new Jamba Juice® visual identity system to help communicate and celebrate the brand in a contemporary, entertaining and engaging new light.

“Today’s consumers are more discriminating than ever. They recognize and reward authentic, honest brands that show a true passion for what they do,” says David Turner, Head of Design at Turner Duckworth San Francisco.

The challenge, says Turner, “was creating a highly distinctive visual language with a consistent personality that also feels spontaneous and fresh every time you see it. It’s a ‘non-corporate’ identity.”

The innovative new design system gives Jamba Juice the ability to keep its identity fresh and lively. A plentiful menu of vibrant colors, bold textures, handwritten type treatments and exuberant imagery can be blended in myriad combinations to create in-store graphics, posters, brochures, packaging and promotions. The result is a visual identity system that exudes energy, fun and natural goodness.

“Jamba Juice’s passion is helping people to lead healthy, active lifestyles and to have fun doing it,” says Turner. “They’re all about making wholesome nutrition accessible, delicious and fun. Our new design system emphasizes the genuine qualities that make Jamba Juice an exceptional and exciting brand.”

2016 Chicago Olympics Logo

VSA Partners, based in Chicago, are developing the identity for the 2016 Chicago Olympics campaign. The logo for the campaign is a torch that contains part of the city's skyline (the torch's flame) reflected in the blue water of Lake Michigan (the torch's handle).

Chicago will be competing against San Francisco and Los Angeles as the US representative city to foster the 2016 games.

Link: http://www.suntimes.com/94779,olymp101206.article

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