Hi Everyone,
I thought you'd enjoy reading the press release (below) that we issued today on our Jamba Juice work. I'll be sure to post all future releases on the TD blog so you can stay informed on our PR efforts. You can also view the release online here: http://biz.yahoo.com/prnews/070718/aqw025.html?.v=20
Best,
PA
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Turner Duckworth Creates a ‘Non-Corporate’ Identity for Jamba Juice®
San Francisco & London, July 18, 2007 – International design firm Turner Duckworth has created a new Jamba Juice® visual identity system to help communicate and celebrate the brand in a contemporary, entertaining and engaging new light.
“Today’s consumers are more discriminating than ever. They recognize and reward authentic, honest brands that show a true passion for what they do,” says David Turner, Head of Design at Turner Duckworth San Francisco.
The challenge, says Turner, “was creating a highly distinctive visual language with a consistent personality that also feels spontaneous and fresh every time you see it. It’s a ‘non-corporate’ identity.”
The innovative new design system gives Jamba Juice the ability to keep its identity fresh and lively. A plentiful menu of vibrant colors, bold textures, handwritten type treatments and exuberant imagery can be blended in myriad combinations to create in-store graphics, posters, brochures, packaging and promotions. The result is a visual identity system that exudes energy, fun and natural goodness.
“Jamba Juice’s passion is helping people to lead healthy, active lifestyles and to have fun doing it,” says Turner. “They’re all about making wholesome nutrition accessible, delicious and fun. Our new design system emphasizes the genuine qualities that make Jamba Juice an exceptional and exciting brand.”
