VSA Partners, based in Chicago, are developing the identity for the 2016 Chicago Olympics campaign. The logo for the campaign is a torch that contains part of the city's skyline (the torch's flame) reflected in the blue water of Lake Michigan (the torch's handle).
Chicago will be competing against San Francisco and Los Angeles as the US representative city to foster the 2016 games.
Link: http://www.suntimes.com/94779,olymp101206.article
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