Jacksonville-based agency, On Ideas, is in the spotlight with their new logo for the state of Florida which is causing some controversy.
It a not-so-subtle attempt to reestablish Florida as a business mecca, and not a bath salt eating graveyard, a necktie is used in place of the "i." Many are calling the logo sexist. On Ideas has assured the public that they met with 25 female chief marketing officers (at random?) before unveiling the logo.
Link: http://www.inquisitr.com/510035/floridas-new-business-logo-called-sexist-by-critics/
CG
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