battery-powered packaging

Every NXT shaving product carries an LED in its base that lights up the gel inside, similar to a lava lamp. The lights last for about a year and don't start working until they're on a shelf, because of a rolling switch that turns them off when they're not set upright. The products will sell for around $5 each and will start lighting up the shelves at Target this month.

-em

Atypyk[al] Products

Atypyk is a design studio that celebrates random thoughts and silly "what-if's" by creating fun products that, though witty, are a bit of a novelty.

Link: http://www.atypyk.com

CG