On beadesigngroup.com, there is an article that [skims] trends of modern logos and applies them to some current classics. I am showing the new Payless logo, as well, since it is referenced in the article. Personally, I don't see the new Payless logo following the trends that the author highlights.
The article can be found here:
http://www.beadesigngroup.com/blog/archives/2006/07/logo_news_8_the_future.html#more
CG
