Dubai's outrageous growth has spurred outrageous solutions to its agricultural problems. Within a location lacking fresh water, decent transportation, or nutrient rich soil; will soon rise vertical farms that will use sea water to cool and humidify greenhouses and convert humidity into fresh water for crops. The Italian architectural firm, studiomobile, created the concept.
Remember that Popchips music video the "Whatever Hollywood" girls created last year? Well, Popchip's darlings were rewarded with three cases of chips and an official sponsorship for their website. There are not enough exclamation points or smiley emoticons to express how excited these girls are.
A great video by Microsoft, showing what technology could look like in just ten years! Technology is actually catching up with Sci-Fi movies like Minority Report, which takes place in 2054.
Kansas City, Missouri is an oddly interesting Midwestern city for design much like Cincinnati, Ohio and Columbus, Indiana are for architecture. Local citizens were asked to nominate books that most appropriately represented the city. The spines of the chosen books' covers were recreated as an architectural feature to mask the parking garage at the public library.
The Arnell Group explains how the new Pepsi identity is based on the golden ratio, the earth's geodynamo, magnetic fields, magnetic dynamics, subjective emotions, the sun's gravitational pull, universal expansion, and the assassination of JFK.